HubSpot is a software for companies and marketing agencies, which helps devise a low-cost, modern and aimed marketing strategy. According to the company, customers no longer respond to traditional advertisements (TV, newspaper, display ads) or e-mail campaigns, instead look for opinions on products or google or social media. Their site and blogs attract 1.5 million unique visitors every month, with more than 2 million followers across Facebook, Linkedin and Twitter. Basically, they do what they say and get most customers through inbound marketing.
Their estimated market is 3 million businesses in USA and EU, which have a web presence, while only 3% of them rely on modern marketing methods. As such, it is only at the beginning although it has already become a standard in marketing agencies (over 2200 already use it). Although the software has scale, HubSpot focuses on small and medium sized businesses (20 - 2000 employees), where it believes it has a competitive advantage and can offer the best product. According to several software review sites, they are no.1 in SEO (Search engine optimization), marketing automation and social media marketing.
Let's take a look at some numbers: